A French man with a glass of red wine in hand. The man is dressed in typical French fashion; he has a relaxed and content expression as if enjoying the moment and the wine.
"Savourez le bon vin français" which translates to "Enjoy the good French wine" or "La vie est belle avec un verre de vin" which translates to "Life is beautiful with a glass of wine".
The poster aims to evoke a romantic and sophisticated ambience and the pleasure of savouring a good glass of wine in good company.